one of the major online casinos announced that it had treated its one billionth blackjack hand. And when you think of how many web casinos exist, it gives you some idea of the way in which popular visiting casinos online is. When the first online casino went live in 1996, nobody could have expected the twists, turns, and huge growth a would experience QQ Online, specially when you include smart mobile phones, which are finding their way into more hands every day.
Statistics by Nielsen Media Research this season showed that in the uk alone, online betting traffic was up by 40% over 2009. It also found that 46% of online players were women and about 50% were middle aged men with above average salaries. And in the usa, the National Annenberg Survey of the Young found that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over ’08 figures.
Many online betting venues credit the increase in popularity to the development of industry standards by groups like eCOGRA (eCommerce and Online Gaming Regulation and Assurance), better responsiveness to customer service, and a commitment to providing players with safer, high quality sites. Newer payment methods are coming online, and more currency and language options are also assisting in the worldwide growth of betting websites.
One of the biggest world regions for expansion of online betting is Latin America. These thirty three countries, with a population of around 570 million, are ready for investment by web betting firms. In fact, investors in areas like financial companies and online server operators are keenly eying Latin America as a front for expansion.
A chief reason for the selling point of extending online gaming into Latin America is the existing telecom facilities, including widespread option of broadband and mobile internet. In ’09, internet access reached nearly 200 million Latin Americans, and it was growing at a clip of 30% each year.
Mobile online betting appears to have greatest potential for growth in Latin America, because device puncture in the region was at 80% in ’09, which was above the world average, with mobile networks reaching nearly 500 million people. Couple this with the rapidly growing graphics and game features especially for mobile phones, and it is clear why any casino online looking to expand would do well to consider this region.
But mobile device betting is not only a Latin American phenomenon. Mobile phones are rapidly growing in popularity everywhere, and the web casinos that develop applications for it are the ones that will be first in line to take advantage of the forex market.
Online betting has come quite a long way since 1996. More regulations are in destination for a help reassure consumers, and more payment and currency options are available. The graphics and software platforms are better than ever, casinos are taking a new look at customer service, and mobile mobile devices like Google android phones and apple iphones are checking a new sector in online betting. In short, it is a very exciting time for the online betting industry.